The Wizard of Oz theory of life
There’s No Place Like Home.
Project ANImA is inspired by the lesson that the things children are searching for—courage, wisdom, heart, and confidence—may already live inside them.
The animal companions are not meant to replace parents, grandparents, teachers, or real relationships. They are imagined as guides that help children find their way back to those relationships and to the real world around them.
Technology opens the portal.
Real life is where the journey leads.
— Randi Lyons, Creator of Project ANImA
Project ANImA began with a grandmother trying to understand the technology shaping her grandchildren’s future—and imagining a healthier bridge between their digital world and real life.